C&A: rethinking retail and driving digitalization 6 What makes a successful marketplace Looking at the retailer’s general architecture, one can see both progress and complexity. When C&A first created its ecommerce presence, managing the inventory of 10 subsidiary brands was rather challenging. The way VTEX Commerce Platform is structured, it’s possible to turn each sub-brand into a seller and have a different inventory for every single seller under the umbrella. With the marketplace, C&A’s catalog management got simpler, easier and won new capabilities. For example, defining rules for categories, brands, and products to automatically correlate SKUs with existing products keeps an instant track of all the items available. To host these capabilities, usually big costs and a lot of hard work are enquired to upgrade and scale the inventory system. Yet, this problem is solved in advance by VTEX Commerce Platform: it’s possible to customize the catalog, divide into clusters, expand by integrating new sellers and