C&A: rethinking retail and driving digitalization 5 Boarding the digital train Propelled by the change of the consumer profile, the fast-fashion giant decided in 2014 that an ecommerce operation was highly needed for the business to grow. After only one year of operating on VTEX Commerce Platform, C&A Brazil sold BRL 50 million through the platform, proving that the physical-to-digital changeover was the right way to go. When the ecommerce project started, the leaders of C&A were not expecting the results to start rising that fast. To go further into the digital arena, accelerate growth, and expand the physical marketplace into a digital one, the fashion retailer hired a team of talented ecommerce professionals, some with previous experience with the VTEX platform. The two companies have been working together ever since in order to deliver the best shopping experience to C&A’s customers. Nonetheless, just as with great power comes great responsibility, fast and exponential growth brought bigger and harder-to-solve challenges. As the online business grew, C&A Brazil was one of the first retailers that successfully incorporated as many as 150.000 SKUs from different sellers into one catalog, pioneering the marketplace wave we’re seeing take shape now. “For me, VTEX differentiates itself on the market through scalability and speed in innovation. Ecommerce has been transforming C&A and boosting its acceleration in the digital market. This allowed us to move forward. The two companies together.” Fernando Guglielmetti, Director of Ecommerce at C&A Brazil