C&A: rethinking retail and driving digitalization 7 distribute products in any channel at no extra cost. C&A began its operation with 150.000 SKUs. Now that there are different accounts with independent configurations, each store is more manageable. This ingenious architecture enabled C&A to pioneer the concept of having different logistics and payment options within the same store. Among the retailer’s many wins and gains is opening its marketplace to external sellers. By entering the marketplace realm, C&A’s goal was to go beyond its own catalog, to sell more than fashion, and expand its offering with new sellers and new categories. Growing from 100 to 300 sellers in just 4 months has recently resulted in a tremendous increase in product assortment, all leveraging VTEX’s native marketplace capabilities. This means less time and money spent on adding the new sellers and SKUs with tools for onboarding, management, and product matching. Incorporating more brands means offering a more diversified product mix, better supporting their customer’s needs and growing market share. Also known as Galeria C&A, the online marketplace is responsible for a considerable share of C&A’s sales, especially in the electronics department, or fashiontronics as they call it. The company wanted to invest in an operation that is cost-efficient and powers faster growth, and we see the marketplace as the future of C&A’s ecommerce.