C&A: rethinking retail and driving digitalization 8 Click, collect, expand C&A has come a long way since its first contact with VTEX. The entire ecommerce team worked very hard, especially in those challenging times, to unite the whole company around the new digital era – irrespective of the department. At this point in time, every single brick-and-mortar store is equipped with a pick-up point and a ship- from-store option, and the checkout is ready with a geolocation feature that checks product availability in the nearest depot to the customer placing the order. Those two categories combined to form the core of their omnichannel operation and account for 55% of C&A’s sales. After investing a lot of effort into the digital transformation, now it’s safe to say that one of C&A’s strengths is omnichannel. As far as the warehouse management system is concerned, there are two models in place: fulfillment operations at the distribution center and at the physical store. The latter happens when the customer chooses the pick-up in store option on the website and therefore does not pay any shipping fee. The reason behind this is that keeping inventory is easy when you know exactly where your products are and the information is available both on your desktop and mobile phone.