How Motorola Scaled its Global D2C Operations 5 Global Means Local There are three core teams spread across three continents serving all countries: the Development (or DevOps) team in Bangalore oversees the production of the websites, apps and integrations, the Publishing & Branding team in Chicago manages all the content for the non-commerce websites, while the Marketing team in Europe is responsible for all marketing initiatives. Motorola’s operations are structured to allow digital-first countries to run independently and become full-stack business entities. Their global team is distributed across the world to both guide and support the evolution of their local endeavors. Upon choosing VTEX as its global platform, a migration plan was drawn and within ten months, they were able to launch fully-functional websites for 37 countries. From this list, 14 have e-commerce integrated from day one and another 12 are slated to be transactional in their second phase. The rest will remain as pure content websites.