How Motorola Scaled its Global D2C Operations 6 A successful global business requires understanding the specificities of local laws and regulations and to demonstrate a certain level of adaptability. Differences in international regulations can vary greatly: as a manufacturer, Motorola is unable to sell directly to consumers in the European Union whereas this is not an issue in the United States, hence why they only had an online catalog without e-commerce in the region. Driven by the desire to open new channels, promote efficiency and reduce their operational costs, the European operation underwent a huge digital transformation with VTEX playing a consultative role. To overcome the limitations of European regulations, VTEX recommended that Motorola employ a full commerce partner to sell and fulfill orders on their behalf. They changed their main European warehouse from Amsterdam to Poland. Despite Motorola’s initial plan to merge their operations with Lenovo’s distribution center in Ukraine, they realized that outsourcing to a third party can bring better results, as demonstrated by the 30% decrease in delivery times for their European markets.