As the consumer electronics market gets increasingly competitive, established companies need to do their best to outpace the new players coming in. The pressure to survive can lead to a company’s decision to change its strategy or undergo cost reduction measures. While user penetration rates for consumer electronics are expected to increase by over 20% in the next few years, revenue growth is forecasted to slow down and the average revenues per user will decline according to the 2020’s Electronics & Media eCommerce Report from Statista. This should act as a wake-up call for companies to review their business models, optimize their sales channels, and build a closer relationship with their consumers. Brand loyalty is now more valuable than ever. Anticipating these changes, mobile communications pioneer Motorola started exploring new ways to evolve their presence in the digital space. After an extensive search, they chose VTEX to be their partner for business innovation. Offering more than just an e-commerce platform, VTEX helped bring to fruition the digital vision Motorola set out to create. François Laflamme CSO / CMO at Motorola Global “After an extensive search, Motorola decided to partner with VTEX, a software company that fulfills our digital vision.”