Results Rapid platform migration Optimisation of processes Convenience that drives sale Record-time omnichannel implementation Doubled the conversion rate DIA completed the migration in just three months. With home delivery and pick-up in-store, DIA could cut logistics costs, decrease inventory rupture and boost revenue. More than 50% of online shoppers opted for the newly implemented pick-up in-store option. DIA integrated 352 physical stores into its ecommerce website in just 14 weeks. Year on year, DIA experienced a 100% increase of its conversion rate.