DIA Case Study 11 Avenues of growth In 2021, DIA is fully dedicated to further optimizing and growing its ecommerce. First things first: integrating more than 900 stores. While no easy feat, this success would cement DIA’s leading position in the Argentinian grocery landscape and would make a statement for fellow grocers riding the digitalisation wave. In parallel, DIA will also continue to improve the user’s shopping experience, ticking everything from website loading time to design to stock availability. Moreover, the chain’s loyalty program, ClubDIA, will be stretched across the omnichannel operations, granting a single view over a customer’s exclusive discounts and, most importantly, unifying savings. Last but not least, DIA will strengthen its marketplace operations, a business opportunity that materialized itself thanks to the ability to easily connect other sellers to the ecommerce platform. Currently, DIA’s marketplace already offers both Electrolux and Whirlpool products. Soon enough, however, taking advantage of VTEX’s Collaborative Commerce approach, DIA Online will be able to onboard other retailers, diversifying stock and boosting this supplementary revenue stream. To support these initiatives long-term and to continue the commendable work started in 2020, DIA is training more than 90 people in the commercial area with the aim of shaping omnichannel specialists – a role that all retailers will need in their talent arsenal in this new digital era of commerce. Commerce Architecture