C&A is a Belgian-German-Dutch chain of fast-fashion retail clothing stores, running 295 stores across Brazil since 1976. The company was set up by the wealthy Brenninkmeyer brothers, Clemens and August, in 1841 building on the back of a centuries-old family textile business. With stores on 4 continents, it incorporates other 11 sub-brands and has a wide range of collections dedicated to every phase and mood of life, from baby clothes to swimwear. In its more than 40 years, C&A Brazil has become a reference for Brazilian people as a place where they find accessible fashion and related categories. In 2014, the retailer engaged in the ecommerce project from the need to give the fashion business a digital dimension and chose VTEX as platform provider. C&A has been investing in the growth of its digital presence ever since, with results being collected in all areas of the business. Fashion retail ecommerce at its finest